.site-header { position: static; } .site-header__inner { flex-wrap: wrap; } .site-header__nav { order: 3; width: 100%; padding-bottom: var(--s-4); } .index-menu { display: block; width: 100%; } .index-menu__button, .mobile-menu { display: none; } .index-menu__panel[hidden] { position: static; width: 100%; margin: 0; box-shadow: none; } @layer no-js { .index-menu__panel[hidden] { display: block !important; } }

Week 04 · Unlocked Mon 12 Oct

Landing pages and conversion

The page, the widget, the checkout: where subscription conversions are won and lost on the busiest weekend of the year.

Chapter 1003 · 3 min read

Hero Widget

Make the subscription the default choice on the product page, and let the value gap sell it.