Portal Early Access
Give active subscribers the BFCM offer in their portal before the public sale opens.
Week 10 · Unlocked Mon 23 NovChapter 1008 · 3 min read Chapter 1009 · 3 min read Chapter 1010 · 3 min read Chapter 1011 · 3 min read Chapter 1012 · 3 min read Chapter 1013 · 2 min read Chapter 1014 · 2 min read Chapter 1015 · 3 min read
Cyber Week, live
Day-by-day plays from Thanksgiving to Cyber Monday, plus what to do on the Tuesday after.
Order Now
Invite subscribers whose next order is due soon to ship it during BFCM week at the BFCM price.
Winback by Reason
Bring cancelled subscribers back during BFCM with an offer that answers the reason they left.
Results Timeline
Tell new BFCM subscribers what to expect at each order, so they stay past the price step-up.
Streak Programme
Reward subscribers for consecutive orders without a skip, so the habit forms through the first quarter.
Milestone Ladder
Give subscribers a known reward at set order counts, so the next one is always in view.
Mystery Reward
Put an unannounced extra in the order where subscribers usually drift, and tell them only that something is coming.
BFCM Cancel Flow
Show BFCM subscribers who try to cancel an offer that answers their reason, before the cancellation goes through.