Build your BFCM offer brief from cohort data
Turn last year's cohort numbers into an offer structure, a margin check and a one-page brief.
Week 02 · Unlocked Mon 28 SeptChapter 1000 · 2 min read Chapter 1001 · 3 min read Chapter 1001 · 2 min read Chapter 1002 · 2 min read Chapter 1003 · 2 min read Chapter 1004 · 2 min read Chapter 1005 · 2 min read
Offer architecture for subscription brands
Discounts that grow subscriber LTV instead of training customers to wait for November.
Inventory & COGS Forecast
Forecast the renewal stock your BFCM cohort will draw, and confirm the discount still covers your costs.
Portal and cart copy for the sale weekend
Short, on-brand copy for every surface your subscribers see during the sale weekend.
Win-back messages by cancellation reason
Group the cancellations that follow BFCM by reason, then write a win-back for each group.
Early-access emails for your existing subscribers
A three-email early-access sequence, subject lines and SMS versions for the subscribers you already have.
Support replies for the busiest weekend
Ready-to-use support replies for the four ticket types that spike over the sale weekend.
Your post-BFCM results readout
Compare the plan with what happened, judge the new cohort early, and set the next 90 days.