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Loop SubscriptionsBFCM Encyclopedia

Early-access emails for your existing subscribers

A three-email early-access sequence, subject lines and SMS versions for the subscribers you already have.

Topic: Offers & Acquisition

The takeaway

Prompts for a three-email early-access sequence (plus SMS) that gives current subscribers first pick before the public sale.

The prompts

Existing subscribers are your cheapest BFCM revenue. These prompts write the early-access sequence that reaches them before the public sale opens, in your brand's voice.

What to paste in

  • Two or three emails you have sent before that sound like your brand
  • The early-access offer, its start and end dates, and how subscribers claim it
  • Who gets it (all active subscribers, or only those past a number of orders)

The prompts

Run them in order in one chat, so each prompt builds on the last answer. Replace everything in [BRACKETS].

Here are three emails from our brand so you can learn our voice: [PASTE EMAILS].
Describe our voice in five rules I can reuse, with one example sentence for each.
Using those rules, write a three-email early-access sequence for our current subscribers.
Offer: [OFFER]. Access opens [DATE, TIME] and closes [DATE, TIME]. How to claim: [HOW].
Email 1: the announcement, two days before. Email 2: access is open. Email 3: last day. Each under 120 words with one call to action.
Give me five subject lines and a preview line for each of the three emails. Mark the one you would test first and say why.
Rewrite each email as an SMS of up to 160 characters, including the link placeholder [LINK] and the opt-out text [OPT-OUT].

Check the output

  • Dates, times and time zones must match your sale settings exactly.
  • Read the SMS versions aloud; cut any that sound like the email squeezed down.
Cyber Week OperationsOperationsSupport replies for the busiest weekendNextReady-to-use support replies for the four ticket types that spike over the sale weekend.
Offers & AcquisitionOffersHero WidgetMake the subscription the default choice on the product page, and let the value gap sell it.
Offers & AcquisitionOffersCheckout LinksSend one-time buyers a link that lands them at checkout with the subscription and discount already in the cart.

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