The takeaway
Prompts that turn your BFCM numbers into a results readout: plan versus actual, new-cohort quality and a 90-day plan.
The prompts
Run this two to three weeks after Cyber Monday, once the first renewals of the BFCM cohort are in. The readout answers the question that matters for subscriptions: did we buy good subscribers, or just a busy weekend?
What to paste in
- The plan: targets for revenue, new subscribers and offer cost
- Actuals for the same, plus first-renewal rates for the new cohort
- Last year's BFCM cohort at the same point, for comparison
The prompts
Run them in order in one chat, so each prompt builds on the last answer. Replace everything in [BRACKETS].
Here is our BFCM plan and the actual results: [PASTE BOTH].
Make a plan-versus-actual table with the variance for each line, then write three sentences on what drove the biggest gap.
Here are first-renewal rates for this year's BFCM cohort and last year's at the same point: [PASTE].
Is this year's cohort healthier, weaker or the same? Say how confident you are given the sample size, and what number to watch next.
Based on both answers, propose a 90-day plan with no more than five actions, each with an owner role, a date and the metric it should move.
Write a half-page summary of all of this for leadership: the headline, three numbers, one risk and the ask.
Check the output
- Keep the revenue and the cohort-quality verdicts separate; a big weekend can hide a weak cohort.
- Re-run the second prompt after the second renewal to confirm the verdict.